THE SALES MANUAL

Build a Channel Program

That Actually Produces Revenue

“Most partner programs sign logos. That doesn’t automatically mean they close deals.
I help technology companies to design, build and manage programs that really work
.”

The Problem I Solve

If your channel is not producing what it should, you are probably not alone.

Most of the people who find this site are dealing with at least one of these:

  • Partners are signed and onboarded, but a handful produce everything and the rest are dormant.
  • Channel revenue is unpredictable. The board has stopped taking the forecast seriously.
  • You are growing, or about to raise funding, and investors want to see a channel that produces predictable revenue.
  • Your direct team and your channel are competing for the same accounts, and it is costing both.
  • You have a partner portal, a tiering model and an MDF budget, but partners still treat you as a last resort.
  • You are entering a new market, and a program that worked in your home region is not translating.

None of these are partner problems. They are program design problems, which means they can be fixed.

How we can work together

Depending on where you are and what you need, I can help in several ways.

Channel Strategy Sprint. A focused diagnostic and 90-day action plan, delivered in two weeks.

Partner Program Design and Build. A complete program framework, from partner taxonomy and tiering to commercial terms, enablement and governance.

Ongoing Advisory. A senior channel voice available monthly, to pressure-test decisions and keep the program honest. 

Fractional Channel Leadership. Part-time channel leadership, for companies that need experience before they can justify a permanent hire. 

Workshops and Training. One-day sessions for your channel team or your partners, in English or Spanish. 

Every engagement starts with a free 45-minute conversation. No pitch. If I am not the right person for the problem, I will say so.

[See full services and pricing →]

Not sure where your program is breaking down?

The Partner Program Readiness Assessment takes ten minutes. It covers the four areas where programs most commonly lose revenue: partner mix, commercial model, enablement and governance. You get a personalised report by email, with a clear picture of where your program is strongest and where it is leaking.

It is free and there is no sales call attached to taking it.

[Take the free assessment →]

How we can work together

With 17 years of industry experience, we deliver trusted financial and business solutions designed to help organizations overcome challenges, maximize opportunities, and achieve lasting success.

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Business Consulting

We provide strategic business guidance to help organizations improve performance, streamline operations, and achieve sustainable growth.

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Risk Management

Identify, assess, and manage potential business risks with effective strategies designed to protect your operations and investments.

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Market Research

Gain valuable market insights through in-depth research, customer analysis, and industry trends to support smarter business decisions.

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Financial Consulting

Make confident financial decisions with expert guidance on planning, budgeting, investments, and long-term financial growth.

Book An Appointment.

Contact The Sales Manual

+34 655 888 030

philip@thesalesmanual.com

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Best Team

Our Advisors

Meet our team of experienced advisors dedicated to providing expert guidance, personalized solutions, and valuable insights to help you achieve your goals and succeed with confidence.

Joye Beeyond

Chief Operating

Charles Leeman

CEO

Lucy Anderson

Founder

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