“Most partner programs sign logos. That doesn’t automatically mean they close deals.
I help technology companies to design, build and manage programs that really work.”
If your channel is not producing what it should, you are probably not alone.
Most of the people who find this site are dealing with at least one of these:
None of these are partner problems. They are program design problems, which means they can be fixed.
Every channel is at a different stage. Some need a clear diagnosis, some need a program built from scratch, and some need an experienced leader for a while. Choose the situation closest to yours, then see what each engagement includes, how long it takes and what it costs.
Something isn't working, and you want to know what within two weeks.
You need a senior channel leader now, before you can justify a full-time hire.
You are launching a channel, or rebuilding one that has stalled.
Your team runs the channel, and you want an experienced second opinion every month.
You want your team or your partners aligned in a day, in English or Spanish.
Every engagement starts with a free 45-minute conversation. No pitch. If I am not the right person for the problem, I will say so.
The Partner Program Readiness Assessment takes ten minutes. It covers the four areas where programs most commonly lose revenue: partner mix, commercial model, enablement and governance. You get a personalised report by email, with a clear picture of where your program is strongest and where it is leaking.
It is free and there is no sales call attached to taking it.
+34 655 888 030
philip@thesalesmanual.com
Practical notes on channel strategy, partner programs and selling, about once a month.
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