A few years ago an executive at one of my channel partners said to me: “What we really need to help us sell more is a sales manual”. I wrote one for them, and they started to sell more. Then it occurred to me that I could probably have used something similar myself when I was a young salesman, so I decided to share my knowledge and experiences of more than 30 years, as both an individual contributor and a sales manager, with other Salespeople.

This sales manual contains sales advice to help Salespeople help their customers solve problems and, as a result, sell more of their particular goods and services. The content you will find here is a combination of tried and tested tactics and techniques that have worked for me through the years; ideas from sales training courses I have attended; books I have read; adaptations of formal methodologies that I have unknowingly used along the way, and of course, lessons learnt from mistakes I have made. Whether you are a Sales Beginner, a Sales Veteran or simply academically curious, there should be something for you here. I try to add new content about once a week, but if you don’t find what you are looking for, I invite you to talk it through with me in person. You can book a 45 minute slot in my diary HERE.

My name is Phil Strange. You can read more about my sales career HERE or connect with me on Linkedin.