
Think Twice, Cut Once, to create a successful Channel Program
And use a delicate, fine chisel, not a chainsaw. Before starting on your journey it
A few years ago, an executive at one of my channel partners told me: “What we really need to help us sell more is a sales manual.” I wrote one for them, and they started to sell more.
It occurred to me that I could have used something similar as a young salesman, so I began sharing what I have learnt in more than 30 years as an individual contributor and a sales manager. You will find tried and tested tactics, ideas from the courses and books that shaped me, and lessons from the mistakes I have made. Whether you are a sales beginner, a veteran or simply curious, there should be something here for you.
If you can’t find what you are looking for, you can talk it through with me in person. Book 45 minutes in my diary here.

And use a delicate, fine chisel, not a chainsaw. Before starting on your journey it

Building your business on the back of a world-class channel program can achieve long-term, exponential

….and how to sway the influence in your favour The way we do business and

Anyone who has been in Sales more than one working day will appreciate the importance

…. because dead Prospects don’t buy As professional Salespeople we should have the objective of

One of the major impacts of the global pandemic has been on how we interact

And use a delicate, fine chisel, not a chainsaw. Before starting on your journey it is essential to know exactly what it is you are

Building your business on the back of a world-class channel program can achieve long-term, exponential revenue growth and substantial market coverage, but those dizzy heights

….and how to sway the influence in your favour The way we do business and by default, how we sell, has changed significantly in this

Anyone who has been in Sales more than one working day will appreciate the importance of Opportunity Qualification. Chasing opportunities that will never close is

…. because dead Prospects don’t buy As professional Salespeople we should have the objective of helping our Customers solve problems – and get paid for

One of the major impacts of the global pandemic has been on how we interact in business and that, in turn, has translated into how



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