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Negotiation is an essential skill which differentiates true salespeople from order-takers, and which will move your sales career forward – or hold it back – according to your level of proficiency.
If you are a weak negotiator you will cost yourself commission dollars and compromise your company’s profitability. Real negotiation is based on standing your ground, not caving in; on closing good business, not on closing any business.
In this section you will find negotiation strategies and tactics that will give you an edge over your competition.
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