
Be aware of the anonymous competition, not just your competitors
With what and with whom do you compete? With the list of “usual suspects” which
A few years ago, an executive at one of my channel partners told me: “What we really need to help us sell more is a sales manual.” I wrote one for them, and they started to sell more.
It occurred to me that I could have used something similar as a young salesman, so I began sharing what I have learnt in more than 30 years as an individual contributor and a sales manager. You will find tried and tested tactics, ideas from the courses and books that shaped me, and lessons from the mistakes I have made. Whether you are a sales beginner, a veteran or simply curious, there should be something here for you.
If you can’t find what you are looking for, you can talk it through with me in person. Book 45 minutes in my diary here.

With what and with whom do you compete? With the list of “usual suspects” which

Not everyone sells new business. Some Salespeople are Key Account Managers (KAM), whose responsibility it

Although they come in all shapes and sizes, objectively speaking we can say that a

One of my favorite movies is The Godfather, by Francis Ford Coppola. It portrays various

All good Salespeople are highly focused. In fact, they would never make their number if

We already posted about the importance of asking questions – how can you understand the

Look at the image – what do you see? Various conversations and meetings, some impromptu, people looking at data and reports, maybe comparing information, making

Do you state your name when you make a cold call? Why? Is it part of your sales message? Does it add value to what

Imagine you’re talking to a close family member or friend, maybe over dinner or a drink. You are fascinated by an experience they are talking

We can’t stress enough how important it is to always ask for the business. “Closing the sale” is the #1 theme of old-school sales methodology,

Although it may seem obvious, knowing your ideal Prospect profile is THE #1 requirement for successful prospecting. The notion that a “good salesperson can sell

“It’s too expensive” is one of the Prospect’s most common negotiation tactics when you present your offer and you will need your own best negotiation



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