
Be aware of the anonymous competition, not just your competitors
With what and with whom do you compete? With the list of “usual suspects” which
A few years ago, an executive at one of my channel partners told me: “What we really need to help us sell more is a sales manual.” I wrote one for them, and they started to sell more.
It occurred to me that I could have used something similar as a young salesman, so I began sharing what I have learnt in more than 30 years as an individual contributor and a sales manager. You will find tried and tested tactics, ideas from the courses and books that shaped me, and lessons from the mistakes I have made. Whether you are a sales beginner, a veteran or simply curious, there should be something here for you.
If you can’t find what you are looking for, you can talk it through with me in person. Book 45 minutes in my diary here.

With what and with whom do you compete? With the list of “usual suspects” which

Not everyone sells new business. Some Salespeople are Key Account Managers (KAM), whose responsibility it

Although they come in all shapes and sizes, objectively speaking we can say that a

One of my favorite movies is The Godfather, by Francis Ford Coppola. It portrays various

All good Salespeople are highly focused. In fact, they would never make their number if

We already posted about the importance of asking questions – how can you understand the

Among the hundreds of pieces of sales wisdom accredited to the king of motivation, Zig Ziglar, is the following: “Each failure brings you one step

…..before a word has even been spoken The best salespeople know that everything is negotiable, but that still doesn’t mean that they always negotiate

Have you had the need to visit the Doctor lately? How did the conversation go? Was it something like this? “Hi Ruth! How wonderful to

As the excellent salesperson that you are, you will quickly become the domain expert both on your company’s offering and all its possibilities, and also

YOU’VE GOT 30 SECONDS According to the psychologists, you have 30 seconds to make a positive first impression, and this impression is principally based on
Do you really know precisely what you sell? Estée Lauder, the last great independent icon of the cosmetics industry once famously said, “I don’t sell

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